Butterfly: 30 Years of Unconditional Love

In 2025, Hanae Mori celebrates a major milestone in the history of Butterfly, its iconic fragrance, which marks its 30th anniversary this year. Since its debut in 1995 on Madame Mori’s Haute Couture runway, Butterfly has captured the hearts of fragrance lovers worldwide, becoming more than just a perfume—an enduring symbol of elegance and timeless grace.

A Creation Inspired by Nature

Butterfly was born from a purely poetic vision: the grace and beauty of butterflies. Hanae Mori, a trailblazer in the art of storytelling through her creations, captured the ephemeral essence of these creatures in a fragrance that radiates their magic.

With its delectable notes of wild strawberries, almond wood, and vanilla, Butterfly transports wearers to a dreamlike world where childhood sweetness meets the sophistication of the modern woman. This unique blend of emotions has made Butterfly a timeless classic.

A Fragrance That Transcends Time

For three decades, Butterfly has resonated with generations, remaining ever relevant. Each spritz evokes cherished memories, shared moments, and dreams yet to come. More than just a daily companion, this fragrance is an emotion bottled in a beautiful design.

A Global Celebration

In 2025, Butterfly admirers are invited to join in the festivities for this legendary fragrance under the banner of "Butterfly: 30 Years of Unconditional Love." From special events and exclusive content to intimate encounters with our fragrance experts, every moment offers a chance to immerse yourself in the unique world of Hanae Mori.

Butterfly: A Story to Be Shared

Butterfly isn’t just a perfume—it’s a living story that continues to unfold thanks to you. Each bottle tells a personal adventure and represents a special connection to those who choose to wear it.

As we celebrate 30 years of Butterfly, we invite you to share your memories and experiences with this iconic fragrance. Together, let’s keep the magic alive for generations to come.

Join us in this global celebration of Butterfly. Rediscover the inspiration, beauty, and poetry of a fragrance that has stood the test of time. 🦋