Stories
Two Scents, Two SignaturesSome fragrances accompany a presence. Others define it. Butterfly and HM express two distinct signatures...
The Hanae Mori Butterfly: A Symbol of Freedom and Feminine EleganceSome symbols become recognizable. Others become timeless. For Hanae Mori, the butterfly is more than...
More than a fragrance. A statement.A fragrance doesn’t just complete a look. It defines it. With HM, Hanae Mori creates...
Eau de Toilette vs Eau de Parfum: how to choose your signature scentEau de Toilette or Eau de Parfum is often the first question when discovering a...
Tokyo, New York, Paris: How Hanae Mori Revolutionized FashionSome journeys define a career. Others create a new language. Hanae Mori’s story belongs to...
The Butterfly EffectDesigner Hanae Mori is renowned around the world for her love of butterflies. She wove...
Hanae Mori: The First Japanese Fashion Icon to Reach the WorldBefore becoming an internationally recognized symbol of elegance, Hanae Mori was a young woman in...
Second-Skin Fragrance - How to Wear Your Perfume This FallAs the back-to-school season approaches, it’s time to refresh your wardrobe… and your fragrance wardrobe. Summer fades away,...
CHOOSE YOUR CHARACTERFind Your Scent Identity in the Tokyo Summer Game Tokyo is more than a city....
What Perfume Should You Wear in Summer? Your Ultimate GuideSummer changes everything. The heat, your skin, your mood… and your fragrance. So, what perfume...
Press Start: Tokyo Summer by Hanae MoriTokyo, a city of endless dimensions. A vertical playground where skyscrapers stretch into the sky,...
HM and HIM: Two Interpretations of Masculine EleganceAs Father’s Day approaches, choosing a fragrance is a meaningful way to honor his personality....
