Mother & Muse

A signature to cherish

In 2026, Hanae Mori celebrates the centenary of her birth. A woman, a creator, a visionary whose sense of elegance transcended borders, cultures, and generations.

As a Japanese designer recognized around the world, Hanae Mori built bridges between Japan, France, the United States, and far beyond. Her work inspired artists, women, and creatives internationally, while also shaping a more intimate legacy - one passed on to her children and grandchildren, through a shared sensitivity, a refined vision of beauty, and a deep respect for craftsmanship.

It is within this living heritage that Mother & Muse takes shape.

Hanae Mori, mother and muse

Before becoming a global couture icon, Hanae Mori was a woman guided by human connection, transmission, and the beauty of thoughtful creation. In her world, femininity was never fixed or imposed - it was free, elegant, and constantly evolving.

She embodied the rare figure of the creative mother: a woman who could influence her time while remaining deeply rooted in her personal relationships.

A woman who inspired not by intention, but by presence.

The mother becomes a muse - not because she seeks to inspire, but because inspiration naturally flows from her.

Butterfly, the expression of a feminine ideal

Among the creations of the House, Butterfly captures this feminine ideal with remarkable clarity.

The butterfly, a recurring symbol in Hanae Mori’s universe, evokes transformation, freedom, delicacy, and inner strength.

Butterfly is a fragrance that never imposes itself.

It reveals, accompanies, and enhances.

Much like the femininity Hanae Mori envisioned - refined, sensitive, and timeless.

To offer Butterfly for Mother’s Day is to offer more than a fragrance. It is to offer a vision, a signature, an emotional legacy.

A fragrance as a signature, a gesture of transmission

A fragrance is often tied to a precise memory.

A presence, a voice, an emotion we recognize instantly.

At Hanae Mori, fragrance becomes a personal signature - discreet yet deeply memorable.

A signature one chooses, wears, and sometimes passes on.

Within this perspective, personalization and engraving take on their full meaning.

They extend the gesture, anchor emotion, and transform a fragrance into an object to be cherished.

An enduring legacy across generations

From Japan to France, from the United States to the world, Hanae Mori’s influence has been defined by a universal elegance - never ostentatious, always intentional.

An elegance shaped by detail, balance, and emotion.

Mother & Muse is a tribute to this legacy.

To all mothers who inspire without realizing it.

To all women who leave a lasting imprint - like an invisible yet unforgettable signature.

Mother & Muse - A signature to cherish

Through this campaign, Hanae Mori celebrates the art of giving with meaning, refinement, and emotion.

Because some signatures deserve to be cherished.

And because the most precious heritage is often the one passed on quietly, from one generation to the next.