Butterfly by Hanae Mori: Celebrating 30 Years of an Iconic Fragrance

In 2026, Butterfly by Hanae Mori celebrates its 30th anniversary. For three decades, this iconic fragrance has transcended trends and generations, captivating women around the world with its poetic signature and unmistakable trail.

More than a perfume, Butterfly is an emotion. A timeless signature that embodies femininity, elegance, and transformation.

A fragrance born from a visionary legacy

Launched in 1995, Butterfly reflects the singular universe of Hanae Mori, a pioneering designer and the first Japanese woman to be officially recognized by the Paris Haute Couture Syndicate.

Her creative vision blends Eastern sensitivity with Western sophistication, structure with softness, tradition with modernity. The butterfly, a recurring symbol in her work, represents transformation, freedom, and grace, values that are deeply embedded in the fragrance itself.

Butterfly was conceived as an ode to femininity and nature: delicate yet confident, romantic yet enduring.

An unforgettable gourmand-floral signature

Belonging to the gourmand floral fragrance family, Butterfly is defined by a refined balance of brightness, warmth, and sensuality.

The opening reveals luminous notes of wild strawberry, bringing a soft, addictive sweetness. The heart unfolds with delicate florals, enhanced by almond nuances, while the base settles into a comforting blend of vanilla and woody notes, leaving a warm, elegant and long-lasting trail.

This distinctive signature has made Butterfly a beloved fragrance for women seeking a scent that feels personal, comforting, and unmistakably elegant.confident, romantic yet enduring.

The Butterfly bottle: an icon of craftsmanship

Instantly recognizable, the Butterfly bottle has become a symbol of the Hanae Mori Maison. Its refined silhouette is crowned with a butterfly-shaped cap, delicately resting on the shoulder of the bottle, a poetic signature inspired by nature and transformation.

Today, the bottle also reflects the Maison’s commitment to more responsible luxury:

- a 100% glass cap, plastic-free,

- eco-designed packaging,

- a thoughtful balance between craftsmanship, aesthetics, and sustainability,

- a modern interpretation of timeless luxury.

30 years of Butterfly, the centennial of Hanae Mori

This anniversary resonates even more deeply as the Maison also honors the centennial of Hanae Mori’s birth. In 2026, a major retrospective exhibition dedicated to her work will take place at the National Art Center in Tokyo, celebrating her lasting influence on fashion, design, and culture.

Within this broader legacy, Butterfly stands as one of the most enduring expressions of her creative universe ; a fragrance that continues to speak to women across cultures and generations.

Why Butterfly remains a signature fragrance today

Thirty years after its creation, Butterfly remains relevant because it is timeless rather than trendy.

It appeals to women who seek:

- a feminine fragrance with character,

- a refined gourmand scent that never feels overwhelming,

- a personal signature fragrance for everyday wear or meaningful moments.

Butterfly is not a passing trend. It is a modern classic. 🦋

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