The Mark of Summer

In the wake of an endless summer, Parfums Hanae Mori captures the essence of fleeting yet precious moments. Imagine words traced in the sand, carried by the wind, washed away by the tide—yet forever imprinted in memory. This fragrance is the mark of a memory: the crisp freshness of crystal-clear water, the sunlit warmth of a faded polaroid, its colors softened by time.

At its heart, a delicate olfactory signature evokes the taste of salt, the whisper of the ocean, and the gentle touch of waves against the skin. It is the echo of a summer escape, where sand and sea intertwine, and every scent revives the memory of a season that never truly fades. Driftwood, worn smooth by the tide, mingles with sun-kissed notes, like photographs where joyful moments are etched into every grain of light.

Among the treasures left behind by the ocean, seashells rest upon the shore, whispering tales of distant horizons. Some, smooth and iridescent, seem to have journeyed from the Seychelles, while others take on the delicate shape of butterfly wings—like a dream, a fleeting illusion born from the tide, a subtle nod to the Maison’s iconic emblem.

The images accompanying this sensory journey reveal the fragrance in perfect harmony with its setting: gently grazing the water, nestled in the sand, or framed within the intimacy of a polaroid, a keepsake of an unforgettable summer. Each shot tells the story of a season slowly drifting away, leaving behind an indelible mark—one that lingers in the heart of the moment.

With Parfums Hanae Mori, let yourself be carried away by the magic of a summer suspended in time, where every scent is a reminder that beauty lies in the fleeting and the intensity of memories waiting to be revived.